Adwords Site Targeted CPC Beta

Google Adwords just released a Beta program for CPC ads on Site Targeted campaigns.

We just launched a test ad on a site with 500k+ impressions per day to try it out under fire. Look forward to a full review when we have some actual data.

Adwords has been available for site targeted campaigns for some time (...since 2003?). However, the site targeted model was based on CPM impressions as opposed to cost per click.

Site targeting can be effective if:

A) You have a product everyone needs

or

B) The site is a good fit for your niche or demographic.

Let's see how it goes ;)

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Ok here's the update. Wasted money.

It took a while for the ad to go live & we targeted a product that every adult driver needs & is mandated by law (clue.)

When the ads did start running - the budget was used up quickly. After about 100 visitors no conversions. In fact, none even ventured past the landing page.

Now I remember why we don't use the content network.

Your mileage may vary.

Eric