What if? Diversify your income

The way to maximize revenues is niche marketing.

Focus.

But is your business too reliant on one niche?

Traffic is subject to changes for a variety of reasons. Things like search engine positions & ppc ads are actionable & probably correctable - but changes of demand for the products in your industry require a different type of action.

Diversification.

For example, anyone marketing for Mortgage leads or any niche which is peripheral to housing has has already figured out that changes in the housing market will affect their business.

Less demand = less traffic. Less traffic = increased competition for the remaining traffic. Increased competition = higher ppc bids. See where this is going? An ultra-profitable niche can lose it's luster quickly due to changes in the market which are beyond your control.